Great article on YouTube optimization from Blue Sky Marketing ...
Properly optimizing your videos on your YouTube channel can greatly increase the chances of them showing up in organic Google search results ~ which is the “holy grail” for most marketers. However, it’s important to remember that Google is typically driving video based search results to YouTube.com instead of corporate websites or landing pages. This means that your channel needs to reflect your brand.
Below are some specific steps corporate marketers can take to optimize their videos on YouTube.com. Full article here.
