Ten Online 2012 Video Stats That Will Amaze You

Online video ad viewing increased dramatically in 2012, with audiences choosing to watch video ads 4.6 billion times, or about 13.2 million times every day.

Records were broken by the likes of M&M’s Superbowl Ms Brown or Kony 2012, with the former getting 85% of online views driven the ad’s virality (not by paid ads) and the latter counting 41 millions video views in just one day.

Online videos are effective for branding and can deliver your message on any platform and any scale, from internal communications to global campaigns. Read about other outstanding videos trends in 2012 here.

And your company? What does your video communications plan look like for 2013?

Ready for the next level? See the  iFilm portfolio and let's schedule a meeting to discuss the next project. Email Dave Henry or call 713-504-5765.

You know you have a great marketing idea when ...

You know you have a great marketing idea when...
#1. You love talking about the idea with anyone, anywhere.
#2. You have no fear someone will steal your idea.
#3. You feel giddy knowing others view you as a smart marketer.
#4. You know the more you work on the idea, the better it gets.
#5. You poke at potential flaws in the idea, knowing it’s an opportunity to make the idea stronger.
#6. You have researched the idea and know no one has done it like you plan to do it.
#7. You know the idea is tactically doable and strategically reliable.

Many thanks to Brand Autopsy for this thought.

When I meet clients who show these signs, I know it will be fun like my newest client, GankIt.