Monday, October 31, 2011

Broaden your video's reach

From Christian Arno:

"In this global day and age, savvy marketers are directing their efforts overseas. It's now easier than ever to appeal to a multilingual market. It just takes a translation here and there, modification of your SEO, and bingo -- you're appearing on screens all over the world." 

The rest of the article can be found here but very good thinking about global video.

At iFilm, our clients are frequently large multinational or global companies that need to convey their messages. In some instances, we simply add different audio tracks. In some, we have to trans-create the video so that it crosses cultural barriers. Fortunately in a city like Houston, we can find the resources for our projects that can participate in that dialog.

What videos are you making and how do you ensure that they speak to your audience in the right way?

Tuesday, October 25, 2011

Seven Tips for Marketing a Business with Video

Great article on video marketing from Entrepreur:

My Favorite Highlights:
  • Video connects customers on a deeper level because it covers and reaches out to different types of learning styles
  • Videos also help sites show up higher on the search engines. Use relevant keywords in the video titles and descriptions when you upload them to sites like YouTube.
  • Include a call to action in your video.  
  • Pick a focus. Make sure the video has the essence of your brand personality and carries a single message or story. Do not try to cover 15 things in a 60-second video.