Ten Online 2012 Video Stats That Will Amaze You

Online video ad viewing increased dramatically in 2012, with audiences choosing to watch video ads 4.6 billion times, or about 13.2 million times every day.

Records were broken by the likes of M&M’s Superbowl Ms Brown or Kony 2012, with the former getting 85% of online views driven the ad’s virality (not by paid ads) and the latter counting 41 millions video views in just one day.

Online videos are effective for branding and can deliver your message on any platform and any scale, from internal communications to global campaigns. Read about other outstanding videos trends in 2012 here.

And your company? What does your video communications plan look like for 2013?

Ready for the next level? See the  iFilm portfolio and let's schedule a meeting to discuss the next project. Email Dave Henry or call 713-504-5765.

Crowdsourcing

I have been working on a video project for a company called GankIt which has me thinking a lot about crowdsourcing.

Crowdsourcing Video overview here.

Have you used a crowdsourcing solution?
Does crowdsourcing improve your results or randomize them?

Jerzify Yourself: A site that went viral and the numbers behind it ...

Hill Holiday's blog tracks their recent results with Jerzify Yourself. The site allows you to: in the words of Village Voice: ”The gist is Snooki-grade simple: upload a medium-sized jpg, scale the image to fit, choose your spraytan shade, pick your pose — and holy Freckles McGee, you’re magically recast as a human meatball.”

We all see a lot of this and wonder what impact it has on the brand, Hill Holiday shares their numbers. Worth a read. >>>

870 minutes of video viewing online per month per user

ComScore reported data for June shows that more than 177 million US internet users watched video content in June, totaling 5.1 billion sessions and an average of 870 minutes per month per user.

Other findings show 84.6% of the total US internet audience viewed online video.

The compilation of data can be found at this link.

Why does your website not incorporate video?

On Web Movies

SEO statistics show that online video viewings daily has passed the total number of searches on the “core” engines.  (Core = Google, Yahoo, Microsoft, AOL, and Ask.)

And that if you post a video on your website’s front page, up to 80% of visitors will click on it FIRST. 

Eighty percent?  More videos than queries on the big five?  Are you kidding me?

A decade and more ago, everyone talked about “the convergence.”  The biggest challenge would be the battle between the ‘lean forward’ nature of computing and the ‘lean back’ posture for watching movies and TV.  Well the future is here and nobody cares.  We’re screen agnostic, and we watch moving pictures on any device.

(I’m leaning back just now, even as I type, because my tilting laptop table from Ikea nuzzles perfectly against my comfy armchair.)

So, if you build videos into your site, they will come.   Here are four things to think about:

1.  You have 5-10 seconds of initial attention span to work with.   The video needs to be compelling from the start.  Look for a hook – a single graphic or image, engaging music, a unique voice and great copy – that demands they continue to watch.

2.  Give it personality.  In the You-Tube era, surfers expect a certain quirkiness and authenticity.  Try not to be slick and over-produced.  The whiz-bang animations that look so good in the edit suite will be wasted on the small screen.

3.  Tell a story.  Meaning it has a beginning, middle and end.  And get a call-to-action of some kind in there, even if it’s just a web address at the close.

4.  Help the virus spread and watch it grow.  Make your video search-engine friendly with tags and easily shareable with links.  And make sure you use all the cool metric tools on your host site to see who’s viewing.

One great source for ideas is the video mash-up Vidque.  Check out http://vidque.com/business/popular/

For thoughts about your online video needs, remember that iFilm consultations are free, and screen agnosticism is part of the DNA.