Friday, July 30, 2010

Jerzify Yourself: A site that went viral and the numbers behind it ...

Hill Holiday's blog tracks their recent results with Jerzify Yourself. The site allows you to: in the words of Village Voice: ”The gist is Snooki-grade simple: upload a medium-sized jpg, scale the image to fit, choose your spraytan shade, pick your pose — and holy Freckles McGee, you’re magically recast as a human meatball.”

We all see a lot of this and wonder what impact it has on the brand, Hill Holiday shares their numbers. Worth a read. >>>

Thursday, July 29, 2010

Americans love their online video.

According to eMarketer, 147.5 million of Americans, 2/3 of U.S. Internet users now watch online video at least once a month. Click through for more on its latest stats.

Whether long-form for watching their favorite show or short form for entertainment, online, video is the communication media. Your company, whether B2B or B2C, has a message to tell its customers, shouldn't that message be done in video?

Head-scratching ads for 901 Tequila from Justin Timberlake

Every now and then, there is a TV commercial or campaign worth dissecting.
Check out the ads here.

Wednesday, July 28, 2010

CMC Construction Services Web Video

iFilm created this simple yet effective video for local construction company, CMC Services. It will be added to their homepage soon.

You know you have a great marketing idea when ...

You know you have a great marketing idea when...
#1. You love talking about the idea with anyone, anywhere.
#2. You have no fear someone will steal your idea.
#3. You feel giddy knowing others view you as a smart marketer.
#4. You know the more you work on the idea, the better it gets.
#5. You poke at potential flaws in the idea, knowing it’s an opportunity to make the idea stronger.
#6. You have researched the idea and know no one has done it like you plan to do it.
#7. You know the idea is tactically doable and strategically reliable.

Many thanks to Brand Autopsy for this thought.

When I meet clients who show these signs, I know it will be fun like my newest client, GankIt.

Tuesday, July 27, 2010

Social media tips for affiliate marketers -

"Plainly and simply: If you're not already using video, you could be leaving a lot of revenue on the table." View Article>>

Monday, July 26, 2010

Finally science and information to back up my preference of work intervals ...

This article talks about effectively working in 90-minute increments.

Tony argues that we “should try to get things done in bursts of intensely focused activity, interspersed with periods of rest and recovery.”

I do my best work this way -- for example, my plan for today --- up 5:00 a.m., work on a script for 90 minutes, take a bike ride, back for e-mail correspondence, take a break to go to recycling, then back at the computer or to a meeting depending on correspondence.

Does this work for you?


Good article on Online Video Tools

A summary of tools to make any video you produce be more useful online.

The tools are constantly changing.


The Best Videos on YouTube as Voted by YouTube and Art Directors Club

Great Show and Tell on video development.

Sunday, July 25, 2010

870 minutes of video viewing online per month per user

ComScore reported data for June shows that more than 177 million US internet users watched video content in June, totaling 5.1 billion sessions and an average of 870 minutes per month per user.

Other findings show 84.6% of the total US internet audience viewed online video.

The compilation of data can be found at this link.

Why does your website not incorporate video?

Who uses video online well?

Sites using video well ... IMO

And some testimonial videos iFilm Productions recently produced for clients ...

What are your favorite sites that use video well?