Online video ad viewing increased dramatically in 2012, with audiences choosing to watch video ads 4.6 billion times, or about 13.2 million times every day.
Records were broken by the likes of M&M’s Superbowl Ms Brown or Kony 2012, with the former getting 85% of online views driven the ad’s virality (not by paid ads) and the latter counting 41 millions video views in just one day.
Online videos are effective for branding and can deliver your message on any platform and any scale, from internal communications to global campaigns. Read about other outstanding videos trends in 2012 here.
And your company? What does your video communications plan look like for 2013?
Ready for the next level? See the iFilm portfolio and let's schedule a meeting to discuss the next project. Email Dave Henry or call 713-504-5765.
Showing posts with label video best practice. Show all posts
Showing posts with label video best practice. Show all posts
Friday, February 15, 2013
Monday, October 4, 2010
What video means to your SEO efforts
Video is an often ignored component of search engine optimization, notes Marty Weintraub. "It is amazing to me that there is so little discussion of YouTube as a search engine. Most marketers seemingly don't view activity in YouTube as SEO. That's the disconnect. YouTube is very much a search engine," he says. Read the entire interview here.
Monday, August 16, 2010
Apple's Ad Service Off to Bumpy Start
Why does Apple make it difficult to advertise? Why force themselves into the creative process? Why not a standard format and template and let the winners develop in the open marketplace? Good creative that connects with consumers will deliver positive results for advertisers. Good content will prevail in the end, Apple needs to let it happen.
http://online.wsj.com/article/SB10001424052748703321004575427892781417642.html
Random aside: Oddly enough, Apple does the best job of making all their technology work together based on standards across platforms. Their hardware division seems to embrace standard connectors and power chargers, should hardware help the software side of the house get its priorities straightened out?
http://online.wsj.com/article/SB10001424052748703321004575427892781417642.html
Random aside: Oddly enough, Apple does the best job of making all their technology work together based on standards across platforms. Their hardware division seems to embrace standard connectors and power chargers, should hardware help the software side of the house get its priorities straightened out?
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