Online video ad viewing increased dramatically in 2012, with audiences choosing to watch video ads 4.6 billion times, or about 13.2 million times every day.
Records were broken by the likes of M&M’s Superbowl Ms Brown or Kony 2012, with the former getting 85% of online views driven the ad’s virality (not by paid ads) and the latter counting 41 millions video views in just one day.
Online videos are effective for branding and can deliver your message on any platform and any scale, from internal communications to global campaigns. Read about other outstanding videos trends in 2012 here.
And your company? What does your video communications plan look like for 2013?
Ready for the next level? See the iFilm portfolio and let's schedule a meeting to discuss the next project. Email Dave Henry or call 713-504-5765.
Showing posts with label marketing ideas. Show all posts
Showing posts with label marketing ideas. Show all posts
Friday, February 15, 2013
Friday, September 10, 2010
Video in your 2011 Marketing Plan
Before starting on any video project you need to ask yourself first, what is my business objective? As you create your 2011 plan, ask yourself how online video helps with those objectives.
As much as iFilm wants the video production work, companies should avoid spending resources on the production of videos without a plan for maximizing their production cost and for syndicating and distributing them. What does that mean?
We recommend that you have a plan prior to production of all the places that your video elements can be repurposed and utilized beyond the initial production. Talk to other departments about how they could use footage in achieving their goals. Heck, iFilm will even work with you in pre-production to sort out that plan.
Here’s an example … informational footage for your website could also generate a spin-off video for a recruiting campaign where your employees speak about why they like working for you. (Recruiting will be a hot topic as we exit this recession.)
Syndicating and distributing? Well, videos shouldn’t simply live on your website (but having a video there will dramatically increase your site stickiness over your competitors).
You also need to get them on industry sites and have a plan of where and when. Putting them on video sharing sites is good for SEO with the right links back to you. Where else and how else will you use this video to market your company? Can you use it via mobile to educate new employees on company philosophy as part of training? Can you solve other communication problems with this footage? iFilm will be happy to engage in that dialog as well.
If web video is NOT in your 2011 marketing budget, revise the budget.
Video is not a nice-to- have, it is now a must-have. Need help crafting this plan? Call Dave Henry at iFilm Productions.
As much as iFilm wants the video production work, companies should avoid spending resources on the production of videos without a plan for maximizing their production cost and for syndicating and distributing them. What does that mean?
We recommend that you have a plan prior to production of all the places that your video elements can be repurposed and utilized beyond the initial production. Talk to other departments about how they could use footage in achieving their goals. Heck, iFilm will even work with you in pre-production to sort out that plan.
Here’s an example … informational footage for your website could also generate a spin-off video for a recruiting campaign where your employees speak about why they like working for you. (Recruiting will be a hot topic as we exit this recession.)
Syndicating and distributing? Well, videos shouldn’t simply live on your website (but having a video there will dramatically increase your site stickiness over your competitors).
You also need to get them on industry sites and have a plan of where and when. Putting them on video sharing sites is good for SEO with the right links back to you. Where else and how else will you use this video to market your company? Can you use it via mobile to educate new employees on company philosophy as part of training? Can you solve other communication problems with this footage? iFilm will be happy to engage in that dialog as well.
If web video is NOT in your 2011 marketing budget, revise the budget.
Video is not a nice-to- have, it is now a must-have. Need help crafting this plan? Call Dave Henry at iFilm Productions.
Wednesday, July 28, 2010
You know you have a great marketing idea when ...
You know you have a great marketing idea when...
#1. You love talking about the idea with anyone, anywhere.
#2. You have no fear someone will steal your idea.
#3. You feel giddy knowing others view you as a smart marketer.
#4. You know the more you work on the idea, the better it gets.
#5. You poke at potential flaws in the idea, knowing it’s an opportunity to make the idea stronger.
#6. You have researched the idea and know no one has done it like you plan to do it.
#7. You know the idea is tactically doable and strategically reliable.
Many thanks to Brand Autopsy for this thought.
When I meet clients who show these signs, I know it will be fun like my newest client, GankIt.
#1. You love talking about the idea with anyone, anywhere.
#2. You have no fear someone will steal your idea.
#3. You feel giddy knowing others view you as a smart marketer.
#4. You know the more you work on the idea, the better it gets.
#5. You poke at potential flaws in the idea, knowing it’s an opportunity to make the idea stronger.
#6. You have researched the idea and know no one has done it like you plan to do it.
#7. You know the idea is tactically doable and strategically reliable.
Many thanks to Brand Autopsy for this thought.
When I meet clients who show these signs, I know it will be fun like my newest client, GankIt.
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