Monday, September 27, 2010

Video in Healthcare Communications

It's time to take off the sunglasses and use the binoculars to see out farther. HD video done right gets the message across better than the written word, it's faster and it's more engaging. Video will be part of the future for online healthcare communications on many levels as it creates a better human connection.

Wednesday, September 15, 2010

Video is crucial to P.R.

Article Highlights

  • More than 70 percent of U.S. internet users watch video clips monthly, making video viewing bigger than blogging and social networking
  • Video PR can be the "show me, don't tell me" vehicle that communicates compelling stories to target audiences
  • Knowing the challenges of capturing eyeballs on top video sites, marketers are also looking for ways to optimize their videos and ensure they're SEO-ready
The link is to the entire article. I agree with some of what the author has to say although his focus seems to be on the business to consumer marketplace. B-to-B public relations professionals can take advantage of P.R. videos as well. 

I agree that "In today's new media world, online video PR is a valuable communications tool that provides companies with priceless credibility that paid advertising cannot buy." 

What is your opinion? 

Tuesday, September 14, 2010

iSnap du Jour Revisited

Heights tree carving. 
On my Facebook page, I do an almost daily "iSnap du Jour" that is a random snap from scenes I encounter in my daily life. Here are a few of my recent ones.

Friend me on Facebook for the ongoing series.
New Orleans Option B

New Orleans Option A

Friday, September 10, 2010

Video in your 2011 Marketing Plan

Before starting on any video project you need to ask yourself first, what is my business objective? As you create your 2011 plan, ask yourself how online video helps with those objectives.

As much as iFilm wants the video production work, companies should avoid spending resources on the production of videos without a plan for maximizing their production cost and for syndicating and distributing them. What does that mean?

We recommend that you have a plan prior to production of all the places that your video elements can be repurposed and utilized beyond the initial production. Talk to other departments about how they could use footage in achieving their goals. Heck, iFilm will even work with you in pre-production to sort out that plan.

Here’s an example … informational footage for your website could also generate a spin-off video for a recruiting campaign where your employees speak about why they like working for you. (Recruiting will be a hot topic as we exit this recession.)

Syndicating and distributing? Well, videos shouldn’t simply live on your website (but having a video there will dramatically increase your site stickiness over your competitors).

You also need to get them on industry sites and have a plan of where and when. Putting them on video sharing sites is good for SEO with the right links back to you. Where else and how else will you use this video to market your company? Can you use it via mobile to educate new employees on company philosophy as part of training? Can you solve other communication problems with this footage? iFilm will be happy to engage in that dialog as well.

If web video is NOT in your 2011 marketing budget, revise the budget.

Video is not a nice-to- have, it is now a must-have. Need help crafting this plan? Call Dave Henry at iFilm Productions.

Wednesday, September 8, 2010

The cluttered mind uncluttered.

I read a great article on Preparation this morning.

"Success in the business world is not about who is the smartest; research shows that IQ is largely unrelated to status in the corporate food chain. Success is not about who has the best education; only 14% of Fortune 500 companies are led by Ivy Leaguers. And success is not about who has the best funding or resources; many successful businesses started in garages, dining rooms, and the back of cars. The single greatest influence on who achieves success in the business is preparation."  Jim Taylor, Ph.D. 

The article went on to list Ten Laws and I saw all of them as relevant to my world of film and video production. Preparation makes or breaks a video's success whether a documentary, TV commercial, or web movie, all require a well thought-out plan with all the details tended to. 

Monday, September 6, 2010

A new category: "bikeumentary"

As a part-time documentary filmmaker, I found this interesting.

Taking what you love and creating education around it is wonderful.