Seven Tips for Marketing a Business with Video

Great article on video marketing from Entrepreur:
http://www.entrepreneur.com/article/220593

My Favorite Highlights:

• Video connects customers on a deeper level because it covers and reaches out to different types of learning styles
• Videos also help sites show up higher on the search engines. Use relevant keywords in the video titles and descriptions when you upload them to sites like YouTube.
• Include a call to action in your video.  
• Pick a focus. Make sure the video has the essence of your brand personality and carries a single message or story. Do not try to cover 15 things in a 60-second video.

Favorite quote for today

"Plainly and simply: If you're not already using video, you could be leaving a lot of revenue on the table."  Bobbi Leach, iMedia Connection

Product marketing, customer engagement, internal communication ... all can be improved with quality video online. Why are you not taking advantage? At iFilm we find more and more of our projects are being created only for online applications. Our clients want videos that look crisp online. 

And we think production values are more important than ever before when the customer attention span means you are one mouse click away from being turned off. 

Have you Ganked? It is time for GankIt 2.0

iFilm Productions' newest client, GankIt, took their 2.0 version of their website live overnight. We produced their home page web movie that explains their service - a hybrid penny auction.

Many thanks to Dan Pratt of RiotMotion and Bob Vance of Audio Bob for their work on this project.

If you haven't Ganked yet, the time is now. I will post a link to the video on my blog and site later today but for now, I want everyone to head on over to GankIt.

  

If You Build a Web Series Around It, Will They Come?

For Some Brands, the Answer Is an Enthusiastic Yes; for Others, Not So Much 

(Read the entire article here at Madison & Vine or read the synopsis here.)

"In the past three years, it seems "Make me a branded web series" has become the new "Make me a viral video" for marketers, with brands as varied as Ikea, Procter & Gamble, Toyota, Kraft Philadelphia Cream Cheese and even Poise incontinence pads all trying their hands at branded storytelling online. But as these webisodes clamor to find audiences in increasingly fragmented numbers, a larger metric for success pervades: Did they actually deliver on the hoped-for ROI for the brand?

For marketers, the typical web series consists of a half-dozen five-minute episodes costing an average of $100,000 to $1 million to create -- a paltry sum considering a typical 30-second spot can cost more than three times the price the most expensive web show.

Yet the bar has been high ever since "In the Motherhood," an online sitcom co-created by Mindshare Entertainment on behalf of clients Sprint and Unilever, became a massive hit on MSN, accumulating more than 16 million views by its second season and eventually becoming a sitcom for ABC. But its swift broadcast cancellation forced advertisers and producers alike to re-evaluate the ultimate metric for determining a web series' long-term success: Instead of being picked up by a TV network, why isn't re-investment by the brand the new barometer for success?"

Dave here: Web Series are enticing, it seems you can create a personality, create a buzz and see long-term success. Good production values remain key in winning at this game.  

Wil this trend continue? Soap operas were called such because P&G was selling dish soap so yet again they are leading the way and they have a long history of success. Web series are here to stay. If you want to start your own web series, contact iFilm Productions so we can be your production guide. 

CMC Construction Services Web Video

iFilm created this simple yet effective video for local construction company, CMC Services. It will be added to their homepage soon.