Apple's Ad Service Off to Bumpy Start

Why does Apple make it difficult to advertise? Why force themselves into the creative process? Why not a standard format and template and let the winners develop in the open marketplace? Good creative that connects with consumers will deliver positive results for advertisers.  Good content will prevail in the end, Apple needs to let it happen. 

http://online.wsj.com/article/SB10001424052748703321004575427892781417642.html

Random aside:  Oddly enough, Apple does the best job of making all their technology work together based on standards across platforms. Their hardware division seems to embrace standard connectors and power chargers, should hardware help the software side of the house get its priorities straightened out?  

Mobile Video to Double Reach by 2013

Mobile Video to Double Reach by 2013

The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set to double by 2013 and increase still further in 2014.

The number of mobile video viewers, which includes people of any age who watch video content on mobile phones through mobile browser, subscriptions, downloads or applications at least once per month, will continue growing in the double digits for a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014. 

Start planning your videos now!