From Christian Arno:
"In this global day and age, savvy marketers are directing their efforts overseas. It's now easier than ever to appeal to a multilingual market. It just takes a translation here and there, modification of your SEO, and bingo -- you're appearing on screens all over the world."
The rest of the article can be found here but very good thinking about global video.
At iFilm, our clients are frequently large multinational or global companies that need to convey their messages. In some instances, we simply add different audio tracks. In some, we have to trans-create the video so that it crosses cultural barriers. Fortunately in a city like Houston, we can find the resources for our projects that can participate in that dialog.
What videos are you making and how do you ensure that they speak to your audience in the right way?
Showing posts with label interactive video. Show all posts
Showing posts with label interactive video. Show all posts
Monday, October 31, 2011
Thursday, August 26, 2010
Favorite quote for today
"Plainly and simply: If you're not already using video, you could be leaving a lot of revenue on the table." Bobbi Leach, iMedia Connection
Product marketing, customer engagement, internal communication ... all can be improved with quality video online. Why are you not taking advantage? At iFilm we find more and more of our projects are being created only for online applications. Our clients want videos that look crisp online.
And we think production values are more important than ever before when the customer attention span means you are one mouse click away from being turned off.
Monday, August 23, 2010
Online video
"Today, 71% of the US online audience watches video on the Internet, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth." -- Forrester Research
Just because you add video to your site, it doesn’t mean that viewers will watch it. Use the chart below(also from Forrester) to checklist your online video.
Just because you add video to your site, it doesn’t mean that viewers will watch it. Use the chart below(also from Forrester) to checklist your online video.
Overall, implement these six rules for video:
- start with excellent quality content produced by a reputable firm;
- optimize video for search;
- distribute video across the Web;
- add context to the video on the Web page;
- reduce video load time; and
- enable video sharing.
Wednesday, August 18, 2010
Did Shopkick Just Change The Check-In Game? You Be The Judge [Video]
Good article here: http://techcrunch.com/2010/08/03/shopkick/
Company site here: http://www.shopkick.com/
Love seeing how powerful video can be as an online tool.
As a long-term video producer and director, the explosion of video merged with quality motion graphics allows me to do great work for client getting away from the traditional formats required for TV commercials and allowing constant ongoing updates to encourage consumer engagement.
Good stuff.
Company site here: http://www.shopkick.com/
Love seeing how powerful video can be as an online tool.
As a long-term video producer and director, the explosion of video merged with quality motion graphics allows me to do great work for client getting away from the traditional formats required for TV commercials and allowing constant ongoing updates to encourage consumer engagement.
Good stuff.
Wednesday, August 11, 2010
Inject interactivity into your video
Many thanks to David Kaiser for this thought.
"While interactive or "hypervideo" is still the exception versus the rule, major strides are being made to create more immersive online experiences. To help the process and create more dynamic video experiences, here are some ways content creators can bring more interactivity to their online content.
Contextualization
One of the biggest leaps into interactive content is the ability to present information in context. Publishers and brands can now enable viewers to enjoy truly immersive experiences with content, fostering longer viewing times and more focused advertisements that speak to consumer interests. Here, online video can include points of interest, such as the ability to click on a product and purchase it. This not only extends a brand by creating interactivity on a commerce level, but also creates new engagement avenues for brand loyalists. In the realm of linear content, imagine how product placement can reach new consumers in the form of fans of a program, as well as new environments for a brand to live in the digital world.
Encourage participation
Interaction does not only need to be about using a mouse. Social media makes it easier than ever to get the word out about online contests and participatory ad campaigns, and of course to directly engage with consumers.
By allowing consumers to "take over" your brand and make their own statement, you might be surprised what creative life a Flip cam, some ingenuity, and brand loyalists can bring to your product. Brands are also discovering that loyal fans can breathe new life into products and make memorable ad campaigns from the ground up.
Participation can also come from the business side. Want to share some tips or talk about your latest product innovation? Get personal with a simple webcast to provide an authentic, first-person account about your brand.
Software solutions
With the launch of the iPad and other devices that use physical touch as the primary way to use these technology products, true "hypervideo" experiences are a natural complement to this increasingly popular way to interact with our computers.
I define hypervideo as the convergence of online video, social media, weblinks, and commerce into one immersive experience. For both traditional PCs and touch-based devices, software solutions with cross-platform creation and playback tools bring interactivity to new heights. Beyond two-dimensional clicks, hypervideo at its best combines one part web with one part video to form a singular experience.
With an enhanced online ecosystem, content creators can make one-of-a-kind video experiences for audiences and further customize them with demographic data such as gender, age, and personal preferences.
Hypervideo represents the best of what's to come in creating immersive, online experiences. It's the most dynamic platform to engage so-called "superfans" and to seamlessly integrate logical brand representation into both linear and viral online programming. This can include anything from delivering Facebook profiles straight into the video viewer to presenting related content, such as a profile of the director, actor, or lead costume designer of a show. These additional features also provide ways for programmers to create "sticky" content and prolong audience engagement.
Online video presents exciting new ways for audiences to interact with programs, brands, and businesses. With new interactive software and other engagement tactics available, the sky is the only limit to how rich we can develop online content."
"While interactive or "hypervideo" is still the exception versus the rule, major strides are being made to create more immersive online experiences. To help the process and create more dynamic video experiences, here are some ways content creators can bring more interactivity to their online content.
Contextualization
One of the biggest leaps into interactive content is the ability to present information in context. Publishers and brands can now enable viewers to enjoy truly immersive experiences with content, fostering longer viewing times and more focused advertisements that speak to consumer interests. Here, online video can include points of interest, such as the ability to click on a product and purchase it. This not only extends a brand by creating interactivity on a commerce level, but also creates new engagement avenues for brand loyalists. In the realm of linear content, imagine how product placement can reach new consumers in the form of fans of a program, as well as new environments for a brand to live in the digital world.
Encourage participation
Interaction does not only need to be about using a mouse. Social media makes it easier than ever to get the word out about online contests and participatory ad campaigns, and of course to directly engage with consumers.
By allowing consumers to "take over" your brand and make their own statement, you might be surprised what creative life a Flip cam, some ingenuity, and brand loyalists can bring to your product. Brands are also discovering that loyal fans can breathe new life into products and make memorable ad campaigns from the ground up.
Participation can also come from the business side. Want to share some tips or talk about your latest product innovation? Get personal with a simple webcast to provide an authentic, first-person account about your brand.
Software solutions
With the launch of the iPad and other devices that use physical touch as the primary way to use these technology products, true "hypervideo" experiences are a natural complement to this increasingly popular way to interact with our computers.
I define hypervideo as the convergence of online video, social media, weblinks, and commerce into one immersive experience. For both traditional PCs and touch-based devices, software solutions with cross-platform creation and playback tools bring interactivity to new heights. Beyond two-dimensional clicks, hypervideo at its best combines one part web with one part video to form a singular experience.
With an enhanced online ecosystem, content creators can make one-of-a-kind video experiences for audiences and further customize them with demographic data such as gender, age, and personal preferences.
Hypervideo represents the best of what's to come in creating immersive, online experiences. It's the most dynamic platform to engage so-called "superfans" and to seamlessly integrate logical brand representation into both linear and viral online programming. This can include anything from delivering Facebook profiles straight into the video viewer to presenting related content, such as a profile of the director, actor, or lead costume designer of a show. These additional features also provide ways for programmers to create "sticky" content and prolong audience engagement.
Online video presents exciting new ways for audiences to interact with programs, brands, and businesses. With new interactive software and other engagement tactics available, the sky is the only limit to how rich we can develop online content."
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