Online video ad viewing increased dramatically in 2012, with audiences choosing to watch video ads 4.6 billion times, or about 13.2 million times every day.
Records were broken by the likes of M&M’s Superbowl Ms Brown or Kony 2012, with the former getting 85% of online views driven the ad’s virality (not by paid ads) and the latter counting 41 millions video views in just one day.
Online videos are effective for branding and can deliver your message on any platform and any scale, from internal communications to global campaigns. Read about other outstanding videos trends in 2012 here.
And your company? What does your video communications plan look like for 2013?
Ready for the next level? See the iFilm portfolio and let's schedule a meeting to discuss the next project. Email Dave Henry or call 713-504-5765.
Showing posts with label behavior. Show all posts
Showing posts with label behavior. Show all posts
Friday, February 15, 2013
Wednesday, September 8, 2010
The cluttered mind uncluttered.
I read a great article on Preparation this morning.
"Success in the business world is not about who is the smartest; research shows that IQ is largely unrelated to status in the corporate food chain. Success is not about who has the best education; only 14% of Fortune 500 companies are led by Ivy Leaguers. And success is not about who has the best funding or resources; many successful businesses started in garages, dining rooms, and the back of cars. The single greatest influence on who achieves success in the business is preparation." Jim Taylor, Ph.D.
The article went on to list Ten Laws and I saw all of them as relevant to my world of film and video production. Preparation makes or breaks a video's success whether a documentary, TV commercial, or web movie, all require a well thought-out plan with all the details tended to.
"Success in the business world is not about who is the smartest; research shows that IQ is largely unrelated to status in the corporate food chain. Success is not about who has the best education; only 14% of Fortune 500 companies are led by Ivy Leaguers. And success is not about who has the best funding or resources; many successful businesses started in garages, dining rooms, and the back of cars. The single greatest influence on who achieves success in the business is preparation." Jim Taylor, Ph.D.
The article went on to list Ten Laws and I saw all of them as relevant to my world of film and video production. Preparation makes or breaks a video's success whether a documentary, TV commercial, or web movie, all require a well thought-out plan with all the details tended to.
Monday, July 26, 2010
Finally science and information to back up my preference of work intervals ...
This article talks about effectively working in 90-minute increments.
Tony argues that we “should try to get things done in bursts of intensely focused activity, interspersed with periods of rest and recovery.”
I do my best work this way -- for example, my plan for today --- up 5:00 a.m., work on a script for 90 minutes, take a bike ride, back for e-mail correspondence, take a break to go to recycling, then back at the computer or to a meeting depending on correspondence.
Does this work for you?
Dave
Tony argues that we “should try to get things done in bursts of intensely focused activity, interspersed with periods of rest and recovery.”
I do my best work this way -- for example, my plan for today --- up 5:00 a.m., work on a script for 90 minutes, take a bike ride, back for e-mail correspondence, take a break to go to recycling, then back at the computer or to a meeting depending on correspondence.
Does this work for you?
Dave
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