Tuesday, July 27, 2010
Social media tips for affiliate marketers - iMediaConnection.com
"Plainly and simply: If you're not already using video, you could be leaving a lot of revenue on the table." View Article>>
Monday, July 26, 2010
Finally science and information to back up my preference of work intervals ...
This article talks about effectively working in 90-minute increments.
Tony argues that we “should try to get things done in bursts of intensely focused activity, interspersed with periods of rest and recovery.”
I do my best work this way -- for example, my plan for today --- up 5:00 a.m., work on a script for 90 minutes, take a bike ride, back for e-mail correspondence, take a break to go to recycling, then back at the computer or to a meeting depending on correspondence.
Does this work for you?
Dave
Tony argues that we “should try to get things done in bursts of intensely focused activity, interspersed with periods of rest and recovery.”
I do my best work this way -- for example, my plan for today --- up 5:00 a.m., work on a script for 90 minutes, take a bike ride, back for e-mail correspondence, take a break to go to recycling, then back at the computer or to a meeting depending on correspondence.
Does this work for you?
Dave
Good article on Online Video Tools
A summary of tools to make any video you produce be more useful online.
The tools are constantly changing.
Dave
The tools are constantly changing.
Dave
Sunday, July 25, 2010
870 minutes of video viewing online per month per user
ComScore reported data for June shows that more than 177 million US internet users watched video content in June, totaling 5.1 billion sessions and an average of 870 minutes per month per user.
Other findings show 84.6% of the total US internet audience viewed online video.
The compilation of data can be found at this link.
Why does your website not incorporate video?
Other findings show 84.6% of the total US internet audience viewed online video.
The compilation of data can be found at this link.
Why does your website not incorporate video?
Who uses video online well?
Sites using video well ... IMO
http://www.witness.org/
http://www.willitblend.com/
http://tv.winelibrary.com/
And some testimonial videos iFilm Productions recently produced for clients ...
http://www.youtube.com/watch?v=W-_hp2DidmA
http://www.youtube.com/watch?v=tub6rKvoudM
What are your favorite sites that use video well?
http://www.witness.org/
http://www.willitblend.com/
http://tv.winelibrary.com/
And some testimonial videos iFilm Productions recently produced for clients ...
http://www.youtube.com/watch?v=W-_hp2DidmA
http://www.youtube.com/watch?v=tub6rKvoudM
What are your favorite sites that use video well?
Monday, June 21, 2010
On Authenticity
It started sometime around 1985.
Video had firmly supplanted film, and internal corporate videos were suddenly easy to make (well, if you consider U-matic easy). Corporate executives, spokespeople and PR-folks had to learn to craft the things quickly.
Naturally they leaned on their long-standing ‘external’ instincts, meaning, how to deal with the news media. Craft the bullet points, memorize them, stick to the script on camera.
Fast forward to now. In the short story “Appetite” by Said Sayrafiezadeh, the protagonist is watching a public affairs campaign on TV. He smirks: “The very fact that everyone managed to pronounce the phrase without stumbling once was evidence that the whole man-on-the-street conceit was fraudulent.”
In other words, give us some um’s and uh’s and be a real person. Everyone can make video now. The walls have been torn down. The only thing that works is authenticity.
How do you get there? For internal messaging, the onus falls on the interviewer, not the interviewee. The person in the hot seat (cameras get smaller, but lights are still hot) needs an empathetic questioner who’s well prepared, holds eye contact, and asks questions based on the conversation, not the bullets.
And please, no ganging up. I recently did a shoot with five PR people in the room, leering over the shoulder of the interviewer. The nice lady on camera had no idea where to look.
Get rid of the distractions and focus on discourse, and you have a comfortable, open person talking easily about the things they talk about every day.
Video had firmly supplanted film, and internal corporate videos were suddenly easy to make (well, if you consider U-matic easy). Corporate executives, spokespeople and PR-folks had to learn to craft the things quickly.
Naturally they leaned on their long-standing ‘external’ instincts, meaning, how to deal with the news media. Craft the bullet points, memorize them, stick to the script on camera.
Fast forward to now. In the short story “Appetite” by Said Sayrafiezadeh, the protagonist is watching a public affairs campaign on TV. He smirks: “The very fact that everyone managed to pronounce the phrase without stumbling once was evidence that the whole man-on-the-street conceit was fraudulent.”
In other words, give us some um’s and uh’s and be a real person. Everyone can make video now. The walls have been torn down. The only thing that works is authenticity.
How do you get there? For internal messaging, the onus falls on the interviewer, not the interviewee. The person in the hot seat (cameras get smaller, but lights are still hot) needs an empathetic questioner who’s well prepared, holds eye contact, and asks questions based on the conversation, not the bullets.
And please, no ganging up. I recently did a shoot with five PR people in the room, leering over the shoulder of the interviewer. The nice lady on camera had no idea where to look.
Get rid of the distractions and focus on discourse, and you have a comfortable, open person talking easily about the things they talk about every day.
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