Image above is a chart from: The Brand Value of Rich Media and Video Ads by DoubleClick, a division of Google and Dynamic Logic. It shows how valuable an impact rich media (like web videos) can have on purchase decisions online. "On average, rich media with video has been the most successful of the ad formats studied at increasing aided brand awareness."
E-mail me if you would like me to send you the PDF with the entire report. dave at ifilmprod dot com
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