Apple's Ad Service Off to Bumpy Start

Why does Apple make it difficult to advertise? Why force themselves into the creative process? Why not a standard format and template and let the winners develop in the open marketplace? Good creative that connects with consumers will deliver positive results for advertisers.  Good content will prevail in the end, Apple needs to let it happen. 

http://online.wsj.com/article/SB10001424052748703321004575427892781417642.html

Random aside:  Oddly enough, Apple does the best job of making all their technology work together based on standards across platforms. Their hardware division seems to embrace standard connectors and power chargers, should hardware help the software side of the house get its priorities straightened out?