Tuesday, August 3, 2010

Ford uses first ever online launch for 2011 Explorer

Ford broke new ground yesterday by revealing a new vehicle, the 2011 Ford Explorer, on Facebook. Throughout the day, the company hosted live chats and rolled out exclusive photos and videos -- including Ford executive conversations with Dirty Jobs' Mike Rowe, a proud Ford spokesperson.

Lori at iMedia posted this thought and wondered what else will happen with the launch.

Brand can not live by Facebook alone ... but what happens when you can't rely on :30 and :60 television commercials to reach audiences that are less and less frequently watching traditional television? Web video, Facebook, social media, experiential tours all seem part of the answer to that. What do you think?

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