Wednesday, September 15, 2010

Video is crucial to P.R.

Article Highlights

  • More than 70 percent of U.S. internet users watch video clips monthly, making video viewing bigger than blogging and social networking
  • Video PR can be the "show me, don't tell me" vehicle that communicates compelling stories to target audiences
  • Knowing the challenges of capturing eyeballs on top video sites, marketers are also looking for ways to optimize their videos and ensure they're SEO-ready
The link is to the entire article. I agree with some of what the author has to say although his focus seems to be on the business to consumer marketplace. B-to-B public relations professionals can take advantage of P.R. videos as well. 

I agree that "In today's new media world, online video PR is a valuable communications tool that provides companies with priceless credibility that paid advertising cannot buy." 

What is your opinion? 

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