http://www.entrepreneur.com/article/220593
My Favorite Highlights:
- Video connects customers on a deeper level because it covers and reaches out to different types of learning styles
- Videos also help sites show up higher on the search engines. Use relevant keywords in the video titles and descriptions when you upload them to sites like YouTube.
- Include a call to action in your video.
- Pick a focus. Make sure the video has the essence of your brand personality and carries a single message or story. Do not try to cover 15 things in a 60-second video.
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