Monday, August 23, 2010

Online video

"Today, 71% of the US online audience watches video on the Internet, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth." -- Forrester Research

Just because you add video to your site, it doesn’t mean that viewers will watch it. Use the chart below(also from Forrester) to checklist your online video.

Overall, implement these six rules for video:

  1. start with excellent quality content produced by a reputable firm; 
  2. optimize video for search; 
  3. distribute video across the Web; 
  4. add context to the video on the Web page; 
  5. reduce video load time; and 
  6. enable video sharing. 


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