Monday, October 31, 2011

Broaden your video's reach

From Christian Arno:

"In this global day and age, savvy marketers are directing their efforts overseas. It's now easier than ever to appeal to a multilingual market. It just takes a translation here and there, modification of your SEO, and bingo -- you're appearing on screens all over the world." 

The rest of the article can be found here but very good thinking about global video.

At iFilm, our clients are frequently large multinational or global companies that need to convey their messages. In some instances, we simply add different audio tracks. In some, we have to trans-create the video so that it crosses cultural barriers. Fortunately in a city like Houston, we can find the resources for our projects that can participate in that dialog.

What videos are you making and how do you ensure that they speak to your audience in the right way?


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